Research finds easier way to reduce socioeconomic disparities

Researchers during a recent study from Columbia University and Temple University examined how choice architecture can reduce socioeconomic disparities. The study, forthcoming in the Journal of Marketing, is titled “Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge” and is authored by Kellen Mrkva, Nathaniel Posner, Crystal Reeck, and […]