A review of WhatsApp’s India payments policy reveals that Facebook is not going to have any access to a user’s details of a digital transaction as the Indian policy overrules any privacy changes in the messaging platform.
However, there seems to be some relief as far as WhatsApp Pay is concerned.
According to sources, regulators had “ensured” that this was done before WhatsApp Pay got the go-ahead for the India launch in November 2020. A person aware of the matter said that this was one of the primary concerns before WhatsApp got the approval for WhatsApp Pay. WhatsApp Pay was in beta for two and a half years before being approved.
According to WhatsApp these changes in messaging policy were prompted by the increased usage of WhatsApp by small and large businesses to reach its customers. For businesses WhatsApp brought in the shopping button, shopping cart etc and the idea behind this is to bring in the full commerce stack to WhatsApp. WhatsApp also said recently that it is working on enabling micro-insurance and pension products sale on the platform in partnership with financial services.
“When you message with a business on WhatsApp, keep in mind that the content you share may be visible to several people in that business. In addition, some businesses might be working with third-party service providers (which may include Facebook) to help manage their communications with their customers,” WhatsApp has said in a blog post.