Amazon launches Fire TV Stick, Fire TV Stick Lite in India: Check out price, specs here


Amazon today hosted the annual Amazon 2020 Event. At the event, the company launched its new line of Echo smart speakers. It also launched its next-generation Fire TV devices which include Fire TV Stick and the Fire TV Stick Lite.

The next-generation Fire TV Stick costs 3,999, while the Fire TV Stick Lite costs Rs, 2999. Both these devices are available for pre-orders in India starting today.

As far as the features are, the next-generation Fire TV Stick comes with an enhanced 1.7 GHz quad-core processor, which the company says makes it 50% more powerful than the previous generation Fire TV Stick. also consumes 50% less power than the previous generation. It delivers faster streaming in 1080p at 60fps with HDR compatibility. It has The dual-band, dual-antenna WiFi supports 5 GHz networks for more stable streaming and fewer dropped connections. It also supports Dolby Atmos for an immersive sound experience.

Coming to the Fire TV Stick Lite, it is an affordable variant of the FireTV Stick that is capable of streaming full HD content. Amazon says that the Fire TV Stick Lite is 50% more powerful than the previous-generation Fire TV Stick. It features HDR support and comes with Alexa Voice Remote Lite, a new remote that allows you to use voice to find, launch, and control content.

Apart from launching two new FireTV Stick devices, Amazon also overhauled the overall user experience of FireTV’s user interface. The Main Menu is now at the center of the users’ screens. Users can now jump into their favorite streaming service directly, or scroll over supported apps to quickly peek at what’s inside and begin playback. The company says that there is a new Find experience that makes it easier for users to discover movies, TV shows and more.

The next-generation FireTV devices also come with improved voice controls. Users can say “Alexa, go to Library” to browse shows. The company has also introduced user profiles that deliver a personalized experience for up to six members of a household. Users can switch between profiles by saying “Alexa, switch to my profile.”

Millions of Fire TV customers in India will now experience an even better and faster streaming experience with this launch. TV at home has become the mainstay for movies, shows, kids’ entertainment, and latest news during these uncertain times. Customers can now get the most out of their TVs with the next-generation Fire TV Stick and Fire TV Stick Lite. It offers a more powerful and affordable streaming experience with better voice integration with Alexa,” Parag Gupta, Head of Amazon Devices, India said on the occasion.

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